Ask my clients the one question I start every single meeting with, and they will tell you, “What does success look like?!”
I’ve done it for so long it’s become somewhat of a meme.
What I really mean is, “From your perspective, what’s most important to you?”
Perspective is defined as “a particular attitude toward or way of regarding something; a point of view.”
By imagining our prospects (and colleagues’) perspectives of the value of sustainability, we can tap into what they care most about and create a business case that resonates.
Here are five (5) perspectives to keep in mind:
Audience: CEO, Board President. Key considerations: Does the project support the company’s vision and long-term strategy? Does it align with or advance the company’s five-year plan?
Audience: CFO, Board of Directors, Shareholders, Investors. Key considerations: Is there a clear and compelling ROI? Does the project or its outcomes reduce the company’s economic risk?
Audience: COO. Key considerations: Does the company have the human capital and equipment necessary to succeed at the project? If not, how will operational needs be met?
Audience: R&D, Business Development. Key considerations: Will the project outcomes lead to the development of new products or services? Are there new business opportunities that can be leveraged?
Audience: Department managers. Key considerations: Does the vendor have the capacity to design, deliver, implement and/or monitor the project? Will x department be required to contribute to the project?
Which of these are you most familiar with? Which were new to you?
This session of the 8-week group coaching program is full, but I encourage you to join the waitlist to be notified in 2023.
A few virtual events to check out:
Climate Action for Small Business If you’re targeting small business, check this webinar out and dig around SME Climate Hub. Nov. 30, 11 – 12:30 PM EST
Environmental Impacts of the Healthcare Sector – Targeting health managers and how they can reduce environmental impacts. Dec. 1, 8 AM EST
How Environmental Health and Safety (EHS) Can Deliver on ESG – EHS professionals are increasingly being tasked with designing corporate ESG strategies and delivering on ESG goals. Listen in on this webinar to see how you, as an ESG consultant may be able to help.
Dec 6, 11 am EST.